While Kenanga’s brand exercise began with the acquisition of ECM Libra’s investment bank, its real story started much, much earlier. It began with a little girl who wove kenanga flowers into garlands, then sold them. Little did she know that one day she would be founder of what would become Malaysia’s largest independent investment bank. Today, her entrepreneurial flair cascades throughout the entire organisation, binding 2 cultures into one. Her spirit is represented in the infinity symbol of the new logo, and in the brand and deliverables that drive the organisation.